You finally finish editing your digital eBook and are ready to publish; the possibilities are endless. Should you publish to Barnes and Noble? iBook Store, Amazon Kindle or perhaps to all of them via Smashwords?
With so many big and successful book publishing platforms online, what is your strategy? Do you have a plan? Each digital eBook marketplace has pros and cons.
I won’t waste your time with the small details, while you may eventually publish your book to additional marketplaces, the place to get started is Amazon Kindle.
Why Choose Amazon for Digital Book Publishing?
When Amazon launched the Kindle the ensured their dominant position in the online book market.
Kindle publishing makes a huge ROI. Kindle Authors have the potential to earn great royalties from volume sales of lower priced books.
Other than file delivery costs, there is no real overhead in selling a copy of an ebook. That meant that Amazon needed as much Kindle content as fast as possible.
Amazon began converting existing printed books into Kindle books and began to encourage independent authors to publish their work for free on Amazon Kindle.
The Amazon Kindle Platform is integrated with the best marketing tools in their powerful marketing and selling features for printed books.
Now you may be thinking, yes, this is all great, but why not Barnes and Noble? It’s petty much the same deal right?
Amazon gets the most traffic and makes the most sales. Almost everyone has an active Amazon account with One Click Payment configured.
Not only that, Amazon is always visionary in their thinking and they knew exactly what they were doing when they launched KDP Select program linked to the Book Lending Library and Amazon Prime in December of 2011 right in time for Christmas.
I call this Amazon Domination – their ebook domination strategy to essentially strong arm ALL THE OTHER MARKET PLACES Barnes and Noble and iBooks as well as some of the big publishing places and established their dominance in the eBook marketplace in 2011 and beyond.
They rolled out the KDP program in Dec 2011, during the holiday season. This was not a random decision. It was a couple of months after their Kindle Fire launch. Everybody was buying eBooks for the holidays, everyone was buying the kindle reader devices over the holidays.
In fact Amazon sold over 1 Million Kindle devices; both fire and the standard version of the Kindle reader in Dec 2011 outselling even the iPad believe it or not.
The Kindle KDP Select program basically allows publishers to publish their books exclusively on Amazon for a period of 90 day in exchange for 5 days of free promotion on Amazon as well as additional perks. Learn to master KDP Select here.
The Amazon KDP Select Program Targets Independent Kindle Publishers
Amazon proposed a sweetheart deal, allowing Kindle publishers to promote their books in a way that sort of leveled the playing field in terms of promotion with some of the big publishing houses that have large budget to promote their books.
Amazon wanted to give Kindle publishers a tool that they could use to catapult their books into hyper space and that’s exactly what they did, Lot’s of authors jumped in 2011. In fact many savvy authors use the KDP Select Program to gain Bestseller Kindle Rankings.
Thousands of authors enrolled in the KDP Select program and actually de-listed their books from other online marketplaces like Barnes and Noble and the iBooks Store. And this is exactly what Amazon wanted.
So if there was any doubt in your mind about where you should publish, I hope you can see the incredible power of Amazon Kindle and get the most out of this traffic filled platform to publish your Kindle Book.
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