Increasing your international readership is always a strong goal for burgeoning authors. However, it can be tricky to navigate the retail markets of each foreign country. This leads to many authors making pricing mistakes when listing their books overseas. Here are some common mistakes that you need to avoid when selling and discounting your book abroad.
When trying to discount your book in the UK you need to be aware of Value Added Tax (VAT). This is an additional taxation fee that is tacked on to the purchase price of your book. Certain retailers like Amazon, Apple iBooks, Google Play, and Kobo will automatically include VAT in your listing price, but Nook will not. This means that you’ll need to calculate the VAT on your own before listing the price. You can calculate it by taking 1.2 times the listing price. For instance, to have a £0.99 listing price for Nook you’d need to list your book at £0.82. Be aware of this when making your discounts!
Running an Amazon Countdown Deal for your book is great because it allows you to maintain 70% of royalty fees, but this type of deal is limited to the US and the UK. If you try to do a Countdown Deal across all markets then you’ll actually be forfeiting the additional royalty across the board. You’ll either need to accept the discount and run the deal in all regions or you’ll need to only run your Countdown Deal in the US and UK.
It’s also important that you have your book available on every platform available to you. This means expanding your reach beyond Amazon and Nook to also include Kobo, which currently accounts for nearly 50% of sales in Canada. Having your book available on all platforms and in as many as countries as possible can only benefit your book. However, if you want to discount your book overseas then you’ll want to double check that you aren’t also discounting your book in the US inadvertently. Often a discount can be holistic, which could unnecessarily undercut your sales and performance in the US! Pay attention when making any discount changes.
These are mistakes that are easy to make but are just as easy to avoid. Follow this guide to make sure your book thrives in every market!
Read the full article here: The 4 Most Common International Ebook Discounting Errors
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