It’s not fun to think of your book as a product, but at the end of the day that’s what it is. Thinking of it in these consumer-centric terms can help you figure out the best way to market it and distribute it to your readers. Part of this process involves writing a book description for your Amazon store page that attracts, intrigues, and converts users on a sale or download. Nailing the book description is essential if you want your book to stand out from the crowd.
The best book descriptions accomplish a variety of goals concisely. You should draft a description that’s short, sweet, and leaves the reader wanting more. It should tantalize as much as it summarizes. Make sure that it defines the genre so that readers know what to expect right off the bat. Keywords are also a vital component of your book’s description. You’ll want to use words that can be queried easily by people searching online. Using the right keywords for your book and its genre will help cast a wider online net that can grab as many readers as possible.
When it comes time to write your book description a great place to start is by copying and pasting the top book descriptions of other books in your genre into a blank document. Highlight any sections that are similar between the descriptions. Use these as a guideline for your own draft. You’ll want to start with a very strong, compelling first sentence for your description because Amazon will cut off the text and hide the rest with a “read more” button. Hook the potential reader with the first line so that they will read more! If you have reviews of your book you’ll also want to include those after the book description. This provides credibility, which many readers are seeking. It’s also useful to put a bullet list of the categories and genres that your book falls into at the bottom of the page. These will function as keywords and help people easily evaluate their interest in your book.
Your book’s description is one of the key factors in converting potential readers into buyers. Use it to your advantage!
Read the full article here: How Writers Can Optimize Their Book’s Description on Amazon
Latest posts by Robert (see all)
- Shelfari’s Shelf Life Has Expired - January 21, 2016
- How To Overcome The Discoverability Obstacle - January 21, 2016
- Want To Be An Author? Stop Making Excuses And Prepare To Struggle - January 21, 2016
- How To Find The Proper Pricing For Your Ebook - January 20, 2016
- Treat Your Hands And Wrists Right With These Health Tips - January 20, 2016