With so many self publishing platforms and sites it’s often hard to decide where to self publish your digital book. Amazon is the big elephant in the room and I would recommend you include Kindle Publishing in any self publishing plan.
But should you also self publish on Nook or on many smaller self publishing sites?
The answer is not cut and dry so read on to discover the pros and cons of self publishing on multiple platforms.
Let’s start with Amazon…
While Amazon gets the most buying traffic over almost any other site online (possibly excluding Ebay), your presence there as an author is almost implied.
However Amazon imposes some restrictions on authors that publish their books on sites in addition to Amazon that need to factor into your decision.
Amazon’s “Member’s Only” club…
Amazon didn’t get to be the alpha dog when it comes to self publishing by chance. They excel in providing great value for their customers and a huge audience of buyers to their sellers and publishers. Amazon provides specific incentives for authors to self publish exclusively with them.
You see, they know that when your Kindle book is published exclusively with them… and not to other sites or eReaders… when you get readers they make money. And that’s why Amazon created the Kindle Select Program for authors.
In a nutshell when you enroll your book (it’s on a per book basis) to Kindle Select for 90 days, you can’t publish your eBook anywhere else. You can still display the first 10% of your book (just like to the Click to Look Inside feature on Amazon) on your website, give that portion away as a PDF download or anything else that helps you with your marketing… but that’s it.
In return you can utilize the special promotions available to Kindle Select authors. Suffice it to say they are ultra powerful.
Now you may be asking yourself… “wait, hey… if Amazon is giving me these great promotional tools that have special Amazon power juice infused in them why should I think about self publishing elsewhere?”
Well it depends on you and your book. You see, depending on the category your book falls into, there may be smaller more specialized sites that have people searching for books just like yours. These sites may also offer tools for authors or most likely have a closer knit community… which can be important to support you in getting the word out about your book.
Confused? Here’s the Plan!
If you want to try everything then here’s what I recommend you do:
- Establish the categories your book should be published under so you can complete the next steps
- Check how much competition (number of books per category) there are on Amazon so you can determine whether you stand a chance of standing out on Amazon.
- Research these categories online to discover other smaller sites that may specialize in these books. Check them out and determine whether your book would fit in and what community tools are available to their publishers.
- Start by publishing your book exclusively to Amazon Kindle and enroll your books in the Kindle Select program for 90 days WITHOUT the auto-renew option. This way you can launch your book on the largest global platform with Amazon’s special promotional arsenal… and possibly hit bestseller without making a lifetime commitment to be exclusive to Amazon forever.
- Follow your results on Amazon for 90 days and see what your numbers say (since numbers don’t lie)
- At the end of the 90 day Kindle Select mandatory period decide whether you would like to self publish elsewhere as well if you feel you could make more sales by reaching a broader audience..
- If so, do NOT auto-renew the enrollment of your book in Kindle Select and you are now free from all of Amazon’s rules and restrictions…
- If you are getting great reviews on Amazon and are making sales, you may decide to stay for another 90 days with the Kindle Select Program and continue to take advantage of Amazon. In other words… If it’s not broken, don’t fix it!
Need help establishing which category you should publish your book to? Contact me today for Kindle coaching and get your book in the hands of readers.
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