Getting your book written about in The New York Times is still the biggest prize for authors, but it’s also the most difficult one. It is one of the most powerful influencers and marketing opportunities, so how do you get yourself a shot at a mention? You’ll need to develop a carefully thought out strategy, because remember, this is the leading news source in the United States.
First you need to make sure you and your book appeals to their demographics. If your book is about entertainment, sex, or sports, The New York Times probably isn’t your best shot for a target audience. They look for stories that appeal to the intelligent, community-active, fair-minded, liberal individual.
Next, read and study the stories in The New York Times versus other papers, and learn their writing style. You need to mirror back their voice in order to get them to listen when you are initially approaching them. Be selective with which writer, journalist, reporter, or editor you approach as well, it can be insulting if you just send a mass letter out to every department. There’s five more tips in the full article!
Read the full story here :: How To Get the New York Times to Write About You
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