If you were to only pay attention to the big news outlets about the state of ebook sales then you’d probably be thinking that the sky was falling. The reports all indicate that fire and brimstone is just around the corner. But is any of that true? Are ebook sales declining? And if so, how bad is it, really? Let’s take a look.
The numbers don’t lie. It’s true that ebook sales are declining since their heyday in 2012 when everyone and their mother anticipated that ebooks would completely replace paper reading by now, but it’s not true that this is the end of ebooks. It might simply be the end of ebooks as we know them. It’s clear that the stagnation of ebook sales is indicative of a larger problem with the format or the distribution model or the business model itself. In an era where more people are spending time in front of their screens than ever, it’s incredibly bizarre that ebook sales are not stronger.
The key to reigniting ebook sales is to innovate. Amazon seems to be the only company that has realized this. Their ebook sales continue to steadily grow despite the decline from major publishers. Amazon is finding success by creating new ways to distribute and package ebooks. They now have a subscription based service called Kindle Unlimited, they have a print+digital bundle package when buying new books called Kindle Matchbook, free pre-release books using KindleFirst, and even a lending library. These services go well beyond the standard ebook sales strategy. And it’s working.
Ebook sales are declining, but that means the market is ripe for innovation. If companies take note of Amazon’s practices then we could be on the verge of an ebook renaissance.
Read the full article here: Innovation is the Only Way to Increase Ebook Sales
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