You have a writing bias. You might not realize it, but you do. That’s because you, like all people, fall into a specific learning category. What works for you when learning something might not work for someone else. In fact, most writers leave out about 25 percent of readers when they explain a concept or a process. Find out how you can reach as many people as possible by catering to the needs and learning styles of your readers!
People fall into a few different learning categories: why, what, how, and what if? The ‘why’ people need to know why they should be doing something before they’re going to decide to put time into learning it. Otherwise they won’t have motivation to continue. ‘What’ learners are far more interested in being told exactly what they need to do. They prefer clear steps that give them exactly what they need to succeed. The same can be said for the ‘how’ group of learners. If they don’t know exactly how something is done then they’ll shut down. The ‘what if’ category is tricky because they’re the types who need to turn the theoretical into the practical. What are the real life applications of this process or concept? What happens next? If you can tell them that then they’ll be happy campers.
As a writer it can be challenging to meet all the needs of these groups, especially if you are very strongly within your own category. The next time you write a chapter of your book or a new blog post you should try outlining each of these different learning styles under its own heading. Try to see your writing through the eyes of each of these groups so that you can better serve their needs. Write the way you normally would, but try adding in some bullet points that outline the exact process where you would otherwise move on. A healthy combination of data styles and information will create a holistic understanding of your concepts. For ‘what if’ learners you can include case studies and real life examples so that it connects all of these ideas to the real world.
Your writing is a powerful tool for educating your readership. Don’t leave any potential readers in the dark by not understanding their needs!
Read the full article here: You’re Turning Off 25% Of Your Users
Latest posts by Robert (see all)
- Shelfari’s Shelf Life Has Expired - January 21, 2016
- How To Overcome The Discoverability Obstacle - January 21, 2016
- Want To Be An Author? Stop Making Excuses And Prepare To Struggle - January 21, 2016
- How To Find The Proper Pricing For Your Ebook - January 20, 2016
- Treat Your Hands And Wrists Right With These Health Tips - January 20, 2016