Amazon Enhances KDP Self Publishing Reports to Separate Free Download Data
When I logged in to my KDP account last night I noticed two new columns in the royalties report;
- Free Units-Promo
- Free Units-Price Match
Previously this information was not presented separately and caused quite a bit of confusion for Kindle publishers utilizing KDP Select Promotions.
According to Amazon these new fields reflect:
**Free Units-Promo: Number of free units sold during a KDP Select scheduled free promotion. 0 (zero) means either this book is not enrolled in KDP Select OR no free promotion campaign was run OR no free books were sold.
*** Free Units-Price Match: Number of free units sold while a book is made available for free due to matching a competitor’s free promotion. 0 (zero) means this book did not have free units sold. Source: https://kdp.amazon.com/self-publishing/reports
Spill Over: The Need to Separate Free Kindle Books Download from Total Downloads
Let’s say you promote your book as free on Amazon for a 2 day KDP select promotion over the weekend.
You may have noticed that on the third day you still have a crazy high number of downloads, however the listed price is a weird number.
When you check the “Prior Six Weeks’ Royalties” report, the week ending 02/18/2012 includes February 12 Free promotions, hence apart from free downloads – there have also been paid downloads for which you have earned $xxx.xx in total as royalties.” (royalty numbers omitted for privacy).
The new Amazon Reporting interface solves this confusion!
Now you can easily see the number of free downloads versus paid.
This is extremely helpful, since once your free KDP Promotion ends you will want to keep tabs on your paid sales and the dollar momentum your promotion produced!
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