It can be challenging generating publicity for today’s books and authors. There are so many different ways and techniques to attempt it that it can become overwhelming and even distracting. So many people say that social media and digital contact are the way to go, but what ever happened to the old fashioned way of marketing?
This article in Book Marketing Buzz Blog brings up the topic of how old fashioned networking is sometimes more beneficial to the typical online-marketing we all think is going to drive us straight to our success.
She brings up how several authors rely so heavily on social media, that communication has gotten shorter and thus less details which causes more people to ask more questions and for clarifications. If you can’t be clear about your story, there’s usually a good chance that it won’t lead to sales.
There has also started to be what seems like a segregation based on social media platforms. You use some more than others, at different times, and for different reasons. But the media doesn’t have that sort of attention span which is why it’s important to reach out to them in ways different than you would to an online audience.
Read the full story here :: How to Connect to the Media like it’s 1998
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