Doing your own book PR is tedious, and unless you’re really good at it, unhelpful for sales. But paying a PR company to do it for you isn’t exactly appealing either, so how do you decide how much is a good amount to spend on PR to actually get some results?
This article in Book Marketing Buzz Blog says you need to spend at least $10,000 on book PR to properly promote your book to the news media. They say the media rarely discovers you unless you pursue it, which is true, even though the cost isn’t exactly appealing.
If you’re going to take the time and effort to write and publish a book in the first place, you should at least have the money and time to properly promote it. As an author, you shouldn’t be able to have the brainpower to research, write, edit, and produce your book, yet not have a budget to promote it.
Unless you have a minimum of $10,000 to fund your marketing an publicity efforts, you are relying on luck and prayers to get discovered. Granted, you could be relying heavily on social media to build your brand and get sales, but then you’re ignoring the major media outlets that could help drive your success.
Read the full story here :: Why You Need to Spend at Least $10,000 on Book PR
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