Sending out emails to your friends, family, and contacts to help with your book marketing is always a good strategy. But sometimes the way emails are worded can deter readers, and even make them feel compelled to say something about it.
This is the case for one of the Create Space bloggers who received a book marketing bulk email from someone who was passing along a message from his son who had just published a book. She wasn’t mad about the father sending out the email to all of his contacts, but there was something the son wrote that made her upset.
In his original message, the son/author blatantly asks people to “post a review of his book on Amazon, regardless of whether or not they had or planned to read it.”
Not only is that pretty much cheating just to get reviews, but she brings up a good point: how would you feel if you went to buy a book on Amazon based on positive reviews, and they were really all from friends and family trying to be nice?
Read the full story here :: Avoid this Marketing No-No
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