Facebook is taking over the world. It was once a fun place where you could check in on your friends and family, but now it’s an essential part of your personal brand and identity as an author. Facebook has become one of the most vital tools for promoting yourself and your work. This is where Facebook Pages and Groups come in. Here are the best ways to take advantage of these features!
What’s the difference between Facebook Pages and Facebook Groups? A Page is owned and operated by one person or brand. They have control of the content and can oversee all of the activity. A Group can still be moderated, but all members are able to create and post content for the members to consider and discuss. Pages often tend to be more formal and informative, while a Group is better suited for a community. Facebook recently changed its algorithm so that Page updates are not as visible for members who ‘like’ the Page. The algorithm for Groups has remained the same, which means that Group updates are more likely to be seen by all members. Due to this, it’s important to have both a Page and a group dedicated to you and your work!
If you want to have a successful Page then you’ll need to set it up properly with all the right image sizes, have a call-to-action button that links to your e-mail list, set up a pinned post at the top of the page, and get ready to post lots of content! The Pages with the best outreach are the ones that post roughly 20 times per day. That’s a huge amount, but even 6-8 times per day can be a huge boost to your reach. Posts can be scheduled, which makes it easier for you to plan your content and activity ahead of time. Check the free analytics section frequently to see how you can improve your Page!
When working with Groups you should choose the best privacy setting for the content of the Group, make sure you have a good moderator, outline the rules clearly with a pinned post at the top of the page, and don’t be afraid to remove content or ban users that don’t adhere to the rules. Groups are great for cultivating a healthy community and valuable discussion, but they can also lead to Internet trolls or people who try to derail the positive discussions with vitriol. Keep a good grip on your Group to make sure it’s working for you and not against you!
Facebook is critical for your brand and identity. Take advantage of everything it has to offer with these best practices for Pages and Groups!
Read the full article here: Best Practices for Author Facebook Pages and Groups
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