Many people think they HAVE to use social media to market their book, but the problem with thinking that way is that it becomes too sales-like. Yes, you should use social media, but you should understand that it is meant to represent you as an author, not a marketing company.
In this article, you’ll learn 5 philosophies on social media and how to use it to represent yourself to your fans. The first philosophy is that social media represents your community, not a marketing bullhorn. That means you actually have to pay attention to and seek out your audience based on your genre and writing style.
The second philosophy is that social media is creative work. Thought should go into your posts, and can include art or photos. Make your daily posts something you enjoy doing on social media rather than distracting you.
Find a social media that you enjoy using, and don’t force yourself to use ones you don’t like. People will notice if your not as enthusiastic about Tweeting as you are about Pinning.
Work on engaging your readers, it will lead to more freedom. When you have active engagements, you won’t have to worry so much about depending on people to spread the word for you. It’ll eventually just happen on its own.
Read the full story here :: My 5 Philosophies of Social Media
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